I spent the last 3 months carefuly cataloguing every known marketing strategy and mapping all of them on a spectrum — from “easily attributable” to “impossible to measure ROI.”

I spent the last 3 months carefuly cataloguing every known marketing strategy and mapping all of them on a spectrum — from “easily attributable” to “impossible to measure ROI.”

I consulted with 30+ senior marketers and looped in a couple of data analysts just to make sure this chart is 100% accurate.

After all that effort, here's what I came up with:

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