Things like:
- ''You don't need backlinks at all to rank''
- ''Just follow EEAT and write linkable content to get results in SEO''
The problem with advice like that is that it harms both the freelancers/agencies and the businesses that pay for SEO.
The consultants can't get results for their clients because they focus on the wrong things.
And the business owners throw money out the window because of that.
A lose-lose situation.
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