Marketing has always been about customer-centricity.
With a foundation in solving real problems - creating value as a result of the exchange.
Will marketers whip up ROI calculators, mini-tools, quizzes and other tools using AI to help with marketing initiatives at breakneck speeds?
Yes, 100%.
Are MCPs (explanation: instead of an API integration you plug a software directly into your large language model namely Claude) in the future?
Most likely (although buggy as hell at the moment).
But the problem (with yet another buzz term) is that it puts the emphasis on the technology, rather than on the end-user and, more importantly, the outcome.
I've not seen many mentions of strategy with 'vibe-marketing'. Just a celebration of the ability to ship fast.
In B2B shipping fast without depth rarely drives a meaningful outcome. The tools are a means to end, not the end itself.
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