What’s different here is that it’s not just being used to create atmospheric lifestyle shots - it’s now replacing the main product imagery altogether.
As I said, I didn’t see that coming, but I probably should have.
Because if anyone was going to pull it off - it would be Mango. But up until now, they’ve mainly used AI for lifestyle content. Beautiful, styled imagery to complement real studio photography.
What we’re looking at now is something different. This is something far more operational - standard PDP images, on-model, showing off sweatshirts in a clean and consistent way.
The quality, in this case, is more than passable. It’s not just good enough - it’s genuinely good. And while someone with a magnifying glass and a Reddit account might spot a few tells, that’s not the point.
The question isn’t whether the images are perfect. The question is whether they’re good enough to sell the product, and on that front, Mango’s work here speaks for itself.
This post was originally shared by on Linkedin.