Why is hiring a good video editor such a massive pain point for every agency right now?
Here's what I'm seeing:
- Beautiful visual effects? Check.
- Perfect transitions? Check.
- Understanding of marketing psychology and consumer behavior? Completely missing.
We don't need someone who can make videos look pretty but someone who understands why we're making the video in the first place.
The best editor I ever hired wasn't from a film school. She was a psychology student who taught himself Premiere Pro because she was fascinated by how different editing techniques triggered different emotional responses.
This isn't just my problem.
Every agency owner I've spoken with is struggling to find editors who think like marketers, not just technicians.
For the editors reading this:
The opportunity is MASSIVE right now.
While everyone focuses on learning the latest After Effects transitions, you could be:
1. Studying best performing ads to understand how to hook attention immediately
2. Learning how to structure a clear CTA sequence
3. Testing different edit pacing to optimize for conversion (not just retention)
The agencies that will pay you 2-3x market rate don't need another technical wizard. They need editors who can directly impact the metrics their clients actually care about.
This post was originally shared by on Linkedin.