(To increase 1000's of new customers)
An enterprise DTC brand hired me.
Their website was in a bad state.
The store was killing profit potential.
They had no idea and kept piling on weak content.
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Here's an overview of what I worked on:
(In no particular order)
- Deep architecture -> not user-friendly
- Weak tech SEO -> drowns money pages
- Team optimisation > communication is key
- Contextual navigation -> helps main content areas
- High-performing keywords -> added to navigation
- Audits -> important categories for primary navigation
- Internal linking between silos -> not easy but is needed
- Content-rich layers -> 3X traffic and improve internal linking
Each of these can have many tasks.
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I see big potential in a brand's website hierarchy.
Enterprise SEO is tough, but it's a game changer if done right.
Enterprise brands have the authority.
Authority to flick the switch in the SERPs.
(This is good and bad with the state of SEO right now)
I mean, look at Reddit, lol.
15 SEO areas to improve in the slides ->
♻️ SHARE to help a brand with their strategy
This post was originally shared by Louis Smith on Linkedin.