I get asked all the time why SuperYou hasn't launched protein popcorn - similar to Khloud.

Honestly, I just don't see it becoming big here.

The ready-to-eat popcorn category is still too small in India, very tough on distribution, and in my opinion is still best consumed fresh.

Protein chips and puffs feel like much stronger formats here.

Interesting to see even Khloud expand beyond popcorn to protein nahcos/chips.
I feel like this is one of those examples of something that might do well in the US but not in India.

Having said that, am i missing something, a trend, an insight...something else..?