I don't like definitions in MoFU pieces…
But sometimes, SEO and the client's needs dictate otherwise.
So, is there a middle ground?

TL; DW:

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If you've been following this BTS series since Monday, thank you so much 🫶🏾
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What I did in this intro:
• Moved the definition up to a quick summary block: like a "previously on..." preview before a new episode
• Introduced my client early: dropped a tool hint and a template mention
• Didn't stop at mentioning templates: included actual screenshots in the intro

And that's a wrap...
5 days. 5x bit-part BTS clips of my work at TripleDart for a PM tool.

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Know someone building a content pipeline for their PM tool?
Please, send them my way...


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