1) business results
2) pressure to improve clients' business performance (see 1 above) vs. pressure to improve agency business performance (e.g. holdco stock price, "efficient" org structure, servicing media arbitrage, etc.).
Superconnector Studios has no outside investors and no debt. We are independent of all aspects of the Advertising, Entertainment and Sports ecosystem.
This gives us the freedom to focus on the needs of our clients, working across the Advertising, Entertainment and Sports ecosystems to create innovative, effective, and often mutually beneficial solutions for our clients and the entities with whom they do business.
Our strategic approaches and business models for Brand Entertainment, Entertainment and Sports Partnerships, and Talent-Accelerated Consumer Brands are honed by decades of experience and expertise yet built for the moment, and are unbiased by any of the aformentioned outside influences.
I say this to cheer for Ajaz Ahmed, Studio One., and all those who take the entrepreneurial "risk" to service brands with independence.
Okay, maybe I have a horse in the race. Not rooting against anyone, just...
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