Here's the playbook I used (updated for 2025).
Back in 2022 I decided to start from scratch.
My connections were dead. My account felt stuck.
So I started fresh and built a 260k+ follower personal brand as fast as I could. Here's how I'd do it again.
1. Use the 'Ace Card' Method to position yourself as a 'leader' without feeling cringe or fake (it works).
→ List every single client win you've had.
→ List every single achievement you have.
→ List every single 'transformation' you have.
This will be our new vault for non-generic content.
2. Master pattern engineering to shortcut your writing process. Realize that out of 100 viral posts, they all follow the exact 5 frameworks
→ Go to creators with viral posts.
→ Save their best-performing posts of that week.
→ Repeat with 10-15 of them and read the hooks.
Find the outlier formula that makes you like the post.
Replicate it with your 'ace cards'.
3. High leverage networking > commenting for hours. Yep I said it, I wouldn't spend 10 hours engaging.
When you figure out your 'ace cards' and how to create content around them, you position yourself as a leader.
You attract other high-performing accounts because they see your potential even when you don't.
If you talk about being featured in Forbes.
If you talk about making your parents proud.
If you talk about your ambitions as an entrepreneur.
The best accounts will come, but only if....
You make yourself seen.
Connect with top accounts. Connect with their connections.
Find your way into their circle, slowly but surely.
4. Stop acting like a beginner. Act like an expert and you'll become one and seen as one. Don't wait, please.
Most creators give themselves "time" to get good.
But in my opinion, it's an excuse to not fail.
Make the infographic. Make the carousel. Book a shoot so your Linkedin photos look better than your old photos
This is what matters the most.
Give yourself permission to be seen.
I'm running out of space, but I'll leave some bonus tips in the comments.
Btw I've given the entire playbook out inside my private mentorship Literally Academy (1k+ members inside) Join here: https://lnkd.in/e4RKsGx9
(Repost this advice for others ♻️)
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