Author: Sam Dunning
Profile: https://www.linkedin.com/in/samdunning
I bootstrapped Breaking B2B to $200k/mo.
Alongside SEO and linkedin organic x paid...
YouTube has been a big growth driver for us, run by Samu Kovács.
Our YouTube videos are mentioned on almost every sales call we get.
Here’s how we did it:
DOMINATE SEARCH ON YOUTUBE.
We now consistently come up for the exact terms our ICP searches for "B2B SEO", "SaaS SEO", "SaaS Marketing" etc. We rank at the top for these YouTube searches and get in front of our dream clients (SaaS marketing leaders & founders) every single day.
GIVE AWAY THE SECRETS.
We share full SEO playbooks we run for SaaS founders like Adam Robinson and Adam Holmgren to drive organic sign-ups and demos, step by step so you can copy the blueprint...or just hire us to do it for your company.
FUEL OUR LINKEDIN.
Every time a new video goes live, we turn it the hook into LinkedIn posts. That drives early views and engagement, and my audience here on LinkedIn can go deeper and consume more of my content. Some we run as thought leader ads. All channels feed each other. Nobody wakes up ready to invest $5-20k+/mo on SEO. It takes time to build trust that we are the right team to deliver.
EMBED TO BOOST SEO.
Most relevant blog posts and landing pages on our site have YouTube video embedded. More real estate on google and these can pull up in AI search. Our blog posts rank higher and the people who land on them get to consume the content in a format they actually enjoy.
SEND VIDEOS TO LEADS BEFORE SALES CALLS.
This is one of the biggest unlocks. Before every sales call, leads automatically get YouTube video break-downs sent to them. By the time they get on a call with us, they've already know our 90 days to pipeline/revenue process. They show up educated ready to talk next steps. That's why our videos get mentioned on almost every single call.
THE BEST PART?
Samu and his team handle everything. Ideation, scripting, editing, thumbnails, SEO, scheduling. All I do is share ideas and show up on camera for a couple hours a month. And in return, we get a machine that fuels our YouTube, our LinkedIn, helps SEO, and our sales process all at once.
We are on month 25 of growing Breaking B2B and have been truly blessed so far with clients, our team and growth. Onwards!
PS. did you check the Breaking B2B youtube yet? 👇
Alongside SEO and linkedin organic x paid...
YouTube has been a big growth driver for us, run by Samu Kovács.
Our YouTube videos are mentioned on almost every sales call we get.
Here’s how we did it:
DOMINATE SEARCH ON YOUTUBE.
We now consistently come up for the exact terms our ICP searches for "B2B SEO", "SaaS SEO", "SaaS Marketing" etc. We rank at the top for these YouTube searches and get in front of our dream clients (SaaS marketing leaders & founders) every single day.
GIVE AWAY THE SECRETS.
We share full SEO playbooks we run for SaaS founders like Adam Robinson and Adam Holmgren to drive organic sign-ups and demos, step by step so you can copy the blueprint...or just hire us to do it for your company.
FUEL OUR LINKEDIN.
Every time a new video goes live, we turn it the hook into LinkedIn posts. That drives early views and engagement, and my audience here on LinkedIn can go deeper and consume more of my content. Some we run as thought leader ads. All channels feed each other. Nobody wakes up ready to invest $5-20k+/mo on SEO. It takes time to build trust that we are the right team to deliver.
EMBED TO BOOST SEO.
Most relevant blog posts and landing pages on our site have YouTube video embedded. More real estate on google and these can pull up in AI search. Our blog posts rank higher and the people who land on them get to consume the content in a format they actually enjoy.
SEND VIDEOS TO LEADS BEFORE SALES CALLS.
This is one of the biggest unlocks. Before every sales call, leads automatically get YouTube video break-downs sent to them. By the time they get on a call with us, they've already know our 90 days to pipeline/revenue process. They show up educated ready to talk next steps. That's why our videos get mentioned on almost every single call.
THE BEST PART?
Samu and his team handle everything. Ideation, scripting, editing, thumbnails, SEO, scheduling. All I do is share ideas and show up on camera for a couple hours a month. And in return, we get a machine that fuels our YouTube, our LinkedIn, helps SEO, and our sales process all at once.
We are on month 25 of growing Breaking B2B and have been truly blessed so far with clients, our team and growth. Onwards!
PS. did you check the Breaking B2B youtube yet? 👇