A few years ago after Zuckerberg appeared in Congress the internet noted how he looked, drained behind the eyes amidst Facebook’s data issues.
Fast forward to today and there has been a major rebrand of “Zuck” that has seen him sharing his personal life online, training to be an MMA fighter and now rocking a chain sending the internet into a spin over how cool he now comes across.
This has clearly been a very intentional effort from Mark and the team around him to make him come across more personal and relatable and essentially shift the sentiment of him to somebody who is a cool figure within popular culture.
He has been the opposite of Elon Musk over the last few years, measured and showing up at the right time in the right ways with a very cultivated personal image that is slowly turning people into fans of Zuck.
I can’t wait to see what’s next for the Zuck rebrand 👀
This post was originally shared by Ash Jones on Linkedin.