Bing SEO vs Google SEO - what’s the difference?
From what I see now, in Bing:
• Exact match keywords in domain names and title tags plays a huge role. Google dropped the importance of it a while ago;
• Social signals are a direct ranking factor;
• Some experts claim that Bing still pays attention to “meta keywords” tag, though they deny it officially;
• For local businesses, it’s important to have presence on Bing maps.
Maybe someone has more insights?
I guess it’s time to install Bing webmaster tool (if you haven’t yet), submit your sitemap and check the indexing reports to begin with.
This post was originally shared by Ksenia Demchenko on Linkedin.