(4 experts,3 examples,2 formulas)
I have been catching up on all things Reddit Ads.
From the free course by Kris on AdConversion, videos on YouTube, to posts across social.
Here is my 3-minute crash course;
1. On Ad placement from Kris Wojcik (Chief Experimentation Officer) 👨🏼🔬
After looking into $250k ad spend on Reddit, Kris found the following:
For Community targeting, the cost per lead (CPL) Feed placement can be up to 80% lower compred to conversation placement ( appears in a thread)
Hence, use it for last touch or click through conversions
For Keyword targeting, the CPL is 6x higher on Feed placment, hence run it on conversation
placement if you are on budget.
2. On Offer, Ad Copy & Targeting from Thijs Jagtenberg
Thijs spent $1,300 to drive $7,800 MRR in 36 days.
Here is the simple playbook Thijs executed:
- give away the farm ( insane lead magent)
- test headline variations ( Thijs tested 25)
- target subreddits not keywords
- launch a quiz funnel to pre-qualify
- run a simple nurturing sequence
3. Reddit ads checklist from Ali Yildirim🌲
-go broad enough to reach unserved subreddits
- go for community targeting first
- layer keywords targeting for niche markets
- target desktop only to avoid mobile friction
- cater to one tone in each subreddit
- freeform text ads work best
- test meme style creatives
- start with $25/day to gather enough click data
- optimize based on performance by subreddit
4. Lessons from $2k ad spend by Adam Holmgren
- hyper niche targeting beat broad
- feed placement drove most clicks on subreddit targeting
- invest more time in creative testing (best ones look like native posts)
AND
The video clip from Mitch Barham has one core lesson:
'Reddits ads are like Meta ads from day one, test them out'
Something along those lines..
p.s: let's connect.
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