๐๐ก๐ ๐๐ญ๐๐ซ๐๐ญ๐ข๐ฏ๐ ๐๐ซ๐จ๐๐๐ฌ๐ฌ: Revisit Every 3-6 Months
Good keyword research is like tending to a gardenโit requires regular care.
๐๐๐ซ๐โ๐ฌ ๐ ๐ซ๐๐๐จ๐ฆ๐ฆ๐๐ง๐๐๐ ๐ฌ๐๐ก๐๐๐ฎ๐ฅ๐:
๐ ๐ฎ๐ฅ๐ฅ ๐๐-๐๐ฏ๐๐ฅ๐ฎ๐๐ญ๐ข๐จ๐ง: Aim to revisit your keyword list every 3-6 months. This allows you to:
Stay on top of changing trends.
Identify new opportunities.
Ensure your targeting remains relevant.
๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐๐จ๐ง๐ข๐ญ๐จ๐ซ๐ข๐ง๐ : Keep a Close Eye on Core Keywords
๐๐จ๐ง๐ญ๐ก๐ฅ๐ฒ ๐๐ก๐๐๐ค: Regularly assess how your core keywords are performing. Are they still driving the desired results?
๐๐ข-๐ฐ๐๐๐ค๐ฅ๐ฒ ๐๐๐ซ๐ฎ๐ญ๐ข๐ง๐ฒ: For critical campaigns, consider checking bi-weekly.
Adjust as needed based on campaign goals.
๐๐ฑ๐ฉ๐๐ง๐ ๐๐ง๐ ๐๐๐๐ข๐ง ๐: The Continuous Quest for New Keywords
๐๐๐๐ ๐๐๐ฒ๐ฐ๐จ๐ซ๐๐ฌ: Start with a set of seed keywords. These are your foundation.
๐๐๐ฒ๐ฐ๐จ๐ซ๐ ๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐๐ซ: Use tools like Keyword Explorer to generate closely-related keywords. Export them into a spreadsheet.
๐๐๐ฉ๐๐ซ๐๐ญ๐ ๐๐๐๐ฌ: Create separate tabs for each seed keyword. Research them individually.
๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐จ๐ซ ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ: Investigate whoโs ranking for your seed keywords. Extract additional keywords from their URLs.
๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฅ๐๐ญ๐๐ ๐๐๐๐ซ๐๐ก๐๐ฌ: Explore related searches for each seed keyword. Add these to your list.
๐๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง ๐๐๐ฒ๐ฐ๐จ๐ซ๐๐ฌ: ๐๐ฌ๐ ๐๐ก๐๐ข๐ซ ๐๐จ๐ฐ๐๐ซ
Question-based phrases are potent:
Why?: They reflect user intent.
How?: Look for question keywords related to your topic.
Share your experience in comments with staying updated to keywords in google ads
#googleads #linkedin #sem #ppc #ads
This post was originally shared by Mukesh Kumar on Linkedin.