6 months ago, I walked into my dynamic agency The Shizz! with no formal marketing background.
Just curiosity, hustle, and the crazy ride of learning on the go.
What I found instead?
Real world learning, fast execution, and the insane pace of an agency like The Shizz! along with a cooperative team teaching me more than any textbook ever could.
Today, I’m sharing my first LinkedIn article on Cohort Based Creative Segmentation and how it is driving better ROAS, lower CPAs, higher CTRs, and more relevant creative conversations 🚀
This is a framework which I use in my creative strategies daily and it is working wonders.
👉 If you're into performance marketing, creative strategy, or just curious about how ads are evolving in 2025, this might be for you!
Would love to hear your thoughts and feedbacks in the comments 👇
Share or repost if you have learnt something new or found this helpful.
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