Try this 21-step work flow:
- Brands struggle to keep up with buying intent
- Brands don't know which collections to create
Here's the workflow:
1. I take my client's eCom store
2. I fire up Screaming Frog
3. I connect GSC API
4. I connect GA4 API
5. I connect Ahrefs API (costs $)
6. I run the crawl
7. I use link score
8. I export the data to Google Sheets
9. I add a filter
10. I clean up the data
11. I segment the crawl
12. I find collections with weak copy
13. I find collections with weak internals
14. I audit the current buying demand
15. I audit customer buying intent
16. I create an intent map
17. I optimise from the new intent map
18. I work on CTR wins for click growth
19. I internal link between buying intent
20. I rank collection pages
21. I create annotations to benchmark growth
That's it, works a treat.
Bonus PRO tips:
- Use Vector embedding with SF crawl
- Map relationships between pages
- Improve website hierarchy
- Test UX for engagement and clicks
Try this workflow.
It can help you rank your collection pages.
P.S this is a simplified strategy that "still" works ✌️
SEO | Shopify | ecommerce
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