(Full example & breakdown)
Deel is one of the biggest HR providers in the world.
They are one of the leaders in this space and have hundreds of great reps.
If I was one of those reps, here is how I’d write a cold email there.
1. Trigger
Lead with something relevant, what has happened in their world / their business that could make now a good time for you to reach out. ALWAYS lead with the research that you have done.
2. COI
Cost of inaction is key in cold emails, it takes a lot of energy for people to change, time, money, processes etc. So you have to show them why that effort is worth it by emphasizing what they loose by not changing.
3. CTA
The one aim of a cold email is to get a response, so always finish with something simple and low friction to increase the chances of a reply. Make it easy for them to say yes too.
Here is the full example:
Subject Line: US Expansion
John, noticed that Gong opened up 3 new offices in Florida last quarter.
Curious how you're tracking employee payroll for the new US hires.
Companies usually have separate payroll providers for each country.
So it often leads to a fragmented process & 18% higher costs for the HR department.
We helped Apple reduce their HR costs by 12% with our platform.
Think this could be worth a chat?
Why does this work?
It focuses on their world & their pains, I only talk about our solution when I am showing how we have helped others.
Another big point is how the emails structured, short but still contains all the key info needed.
I’ve had the pleasure to coach multiple reps at Deel and this approach has always worked great with them.
What would you add to this cold email?
P.S I’ll be helping 4 AEs or SDRs / BDRs in my 10 in 30 program.
We'll work together to book 10 meetings in 30 days from pure cold outbound, if you want to hear the details of the program DM me “10” now
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