🟡 Hero Section
↳ List the high-intent keyword (for example: “API Key Management Software”) given in the ad group as eyebrow text above the headline.
↳ Keep your headline focused on product capabilities, benefits, and features.
↳ For the CTA, be clear, not clever.
↳ Below the CTA, you can add some G2 ratings or micro-copy like “No Credit Card Required,” or “Be Up and Running in Minutes,” to address hesitations.
⚪ Social Proof Logos
↳ Display logos of clients who use your product. This establishes credibility and trustworthiness.
↳ Include a subtitle like "Trusted by [Job Titles/Departments/Company Type/Any Other]"
🔴 Problems
↳ Clearly outline the key problems your audience faces.
↳ Use icons or small images to visually represent each problem, making it easier for readers to quickly understand.
🟢 Solutions/Capabilities
↳ Present your solution and its main capabilities that address the problems outlined.
↳ Use multiple sections/cards for clarity and quick reading.
↳ Support each point with a brief explanation and a relevant icon or image.
🟠 Strong Testimonials
↳ Showcase testimonials from satisfied customers to build trust and highlight the impact of your product.
↳ Include the customer's name, job title, and company for authenticity.
🔵 Features/Use Cases
↳ Highlight the key features of your product and how they can be used.
↳ Use headings and bullet points or short paragraphs to organize each section clearly.
🟣 Case Study
↳ Provide a detailed example of a customer's success story, including measurable results.
↳ Option 1: Showcase the result as the title + add a testimonial
↳ Option 2: Showcase the problem, solution, and results + add a testimonial
🟤 Closing
↳ Reinforce the value proposition and encourage the visitor to take action.
↳ Include a strong closing statement that emphasizes the benefits of your product.
↳ Repeat the CTA, making it easy for the visitor to take the next step.
↳ Add trust badges, such as security certifications or uptime guarantees, to provide additional assurance.
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Anything I'm missing?
This post was originally shared by Dylan Hey on Linkedin.