1) Topical Mapping
• Start with a root topic. Think “Digital Marketing,” not “How to run Facebook Ads.”
• Use ChatGPT to break it into subtopics + FAQs. This is your first-pass topical map.
• Validate each subtopic by checking traffic potential via tools like Ahrefs/SEMRush.
• Organize content into silos (pillar + clusters). Every piece should fit somewhere.
2) AI Content Workflow (the right way)
• Don’t write and publish raw AI. You’ll get nuked.
• Use AI for draft generation and outline speed.
• Human editor polishes for tone, accuracy, and nuance. (Or use a tool like SurferAI)
• Inject real experience, stats, or original examples. That’s how you stand out.
• Cap output to ~3–5 articles per day/site. Don’t trip Google’s velocity radar.
3) Entity Optimization (critical in 2025)
• Think beyond keywords - identify key entities for your niche.
• Use tools like SurferSEO to extract relevant entities from top pages.
• Weave entities naturally into headings, body copy, image alt text, etc.
• Use internal links to connect related entities and pages.
• Use schema markup to help Google understand entity relationships on your site.
4) On-Page Setup for AI Content
• Match search intent by checking SERPs and aligning format with top-ranking pages.
• Main query in H1. Subtopics covered in H2-H3.
• Answer user query as fast as possible.
• Add internal links to parent and sibling pages.
• Include media (images, video embeds, infographics) to lower bounce rate.
• Write naturally. Google's NLP understands natural speech patterns. Explain topics as if you're talking to someone in conversation.
5) Topical Authority Building
• Cover each topic fully to position your site as the best resource in that niche.
• Avoid shallow posts. Go deep. Expand on how-tos, FAQs, comparisons, pros/cons.
• Build out each silo based on topic size and search demand.
• Revisit old posts monthly. Merge duplicates. Expand thin content.
• Use internal links to connect related articles within the same silo.
6) Link Building That Complements
• Don’t build links to garbage AI content. Clean it up first.
• Focus on niche-relevant guest posts, citations, and digital PR.
• Use branded anchors primarily. Sprinkle in partial matches where it makes sense.
• Internal links do 80% of the work early on. Don’t ignore them.
7) Content Maintenance Between Core Updates
• Track rankings in GSC or Ahrefs weekly. Flag drops and check affected pages.
• Add new internal links when publishing fresh content.
• Update old pages with new data, media, and search queries from GSC.
• Remove deadweight content that doesn’t rank or convert.
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