✅ Enriched accounts with real signals of growth — like M&A activity or market expansion (pulled from annual reports, LinkedIn posts, and news articles)
✅ Identified their current CIAM provider using BuiltWith
✅ Used Claygent to pull real user feedback, especially negative reviews about their existing solution
Then we layered all that context into AI — to help us decide which insight was the strongest and how to reference it in the message.
The best message is always something that feels timely and relevant.
This approach also adapts with the account as it grows or shit its focus— so as things change, the messaging does too.
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