* We are officially launching our AI SEO platform today
* Announcement + Video:Â https://lnkd.in/dthaZ9Wq
* Apply for Access:Â graphite.io/platform
* Special thanks to the Graphite team for their work building this over the last few years!
Topic Explorer
* SEO is now based on topics rather than keywords
* Other SEO tools do forms of keyword clustering, but are still focused primarily on keywords
* Our entire platform is built for topics, not keywords
* Our keyword clustering algorithm pulls from hundreds of millions of keywords and dynamically clusters them based on how Google works
Topical Authority
* Google values a site's authority topically, so a site with lower domain authority can still compete for high keyword difficulty keywords if its topical authority is high
* We built a topical authority score that we demonstrated is predictive of outcomes and found that topics with high topical authority rank faster and higher than low topical authority
* It's common for sites to publish 100 pieces of content, but only 5 of them perform
* Our topical authority score helps you identify the 5% of topics that you can compete for
Writing Assistant & Content Score
* We built a writing assistant and content score that has a similar feature set to other products
* However, rather than scoring content based on 1 keyword, we look at the entire keyword cluster for that topic and look at 100's of target keywords
* Google values comprehensive content, by getting a complete picture of the keywords and sub-topics that Google and users are looking for
* We also incorporate a machine learning algorithm and feedback loops to help our score be more predictive of outcomes
* Our writing assistant will help you have more comprehensive content, a higher content score, and rank higher than other URLsPerformance
* We connect with Google Search Console to help create performance dashboards by segments (pagetypes) within your site
* We built more user friendly reporting that allows you to track key metrics like Brand vs. Non-brand performance
* Track topic performance vs. piecing together data from keywords
Built With AI
Our AI team, led by Gregory Druck, has built a series of custom AI components using modern AI approaches such as embeddings from deep neural networks (transformer models).
How To Get Access
* Apply for access here:Â graphite.io/platform
* We want to take a hands-on approach to make sure that everyone who uses the platform drives impact and velocity, so rather than being able to get immediate access, we will walk you through the process
* Our sales team will connect with everyone who applies for access - we have a large number of people applying for access, thank you in advance for your patience
* Our customer strategy team will work with you to help onboard to the platform, setup initial campaigns, and guide you through the process of driving impact in SEO using our platform
This post was originally shared by Ethan Smith on Linkedin.