* Graphite is launching a modern SEO platform built with AI and topics
* I am hosting a live event showing the platform at 10 AM PST, May 1
* You can signup for the live event here: https://bit.ly/3QaqlLG
Built With AI
* AI: Our AI team has built a series of custom AI components using modern AI approaches such as embeddings from deep neural networks (transformer models) - this allows for a more complete semantic understanding than a more simple keyword approach
* Human In The Loop: We use AI to to assist, but not replace, humans to help build more impactful content strategy and better content
* Feedback Loops: Feedback loops are important to help AI optimize for the desired outcome, we use feedback loops for our content score and will continue to add feedback loops throughout our algorithms
* Gregory Druck, our Chief AI officer, will discuss how we built AI into our platform
Built For Topics
* Topics vs. Keywords: SEO is based on topics rather than keywords, but most SEO tools are built for keywords rather than topics
* Topic Research: We help you do topic research rather than keyword research, tracking performing for a topic vs. keyword tracking, and score content based on its topic vs. a single target keyword
* Topical Authority: Rather than keyword difficulty, we built a custom topical authority score that shows you where your site can be most competitive - we demonstrated that a higher score leads to faster and better ranking on Google https://bit.ly/3JsxX8L
* Video: This Lenny Rachitsky episode talks more about topical SEO https://bit.ly/4aKxx9E
Built For Velocity - The 5%
* It's common for 5% of topics to drive 95% of impact
* By focusing on topics rather than keywords and prioritizing topics with high topical authority, you can more consistently drive impact with new topics
* Most SEO work does not drive impact, but a small # of initiatives can drive substantial impact
* Current SEO tools often have an overwhelming amount of information, and it's hard to know where to focus
* We built our platform to focus only on high-impact initiatives
* Reforge Webinar on The 5%: https://bit.ly/49IpyIZ
Case Study - Fourthwall
Will Baumann at Fourthwall published a case study showing how our platform can drive significant impact quickly. https://bit.ly/3xJFIoa
This post was originally shared by Ethan Smith on Linkedin.