I analyzed their full-funnel strategy. Here's the one thing they mastered that allowed them to scale so quickly:
➝ Video Ad Sequencing
They developed a story system that served users different ad sequences depending on whether they watched or skipped the previous ad.
This sequence of delivering different ads based on intent level outperformed standalone ads with a 43% lower CPLU.
Here are 4 video ad sequence templates that you can use:
➝ Introduce & reinforce: Introduce your brand with a long video ad, then reinforce your message with a short video ad.
➝ Prompt & inspire: Prompt viewers with a short video ad, then inspire them with a long video ad.
➝ Attract & direct: Attract viewers with a short video ad, inspire them with a long video ad, then direct them to action with another short video ad.
➝ Engage & differentiate: Divide your brand narrative into multiple parts or tell the same story from different angles with 4 short video ads.
Bidding strategies:
➝ Target CPM (recommended)
➝ Maximum CPV
Ad formats:
➝ Skippable in-stream ads
➝ Non-skippable in-stream ads
➝ Bumper ads
➝ A combination of the above
Grammarly's revenue grew by 24% in 2023 (to $125 million).
Many SaaS companies still don't utilise YouTube ads properly to build awareness and capture demand.
If you'd like me to share our YouTube Ads strategy for growing B2B SaaS products, drop a comment.
#marketing #b2bmarketing #youtube
This post was originally shared by Samir Asefi on Linkedin.