The rise and fall of Geeksforgeeks is a case study on what no longer works for SEO in 2025
From millions of visits to near total deindexation
The party was going well for this tech site (even if the reviews were lackluster on their content) until they started publishing 1000s of off-topic articles on every subject under the sun:
• Happy Birthday Wishes
• The Most Beautiful Women In The World
• Instagram User Names for Girls and Boys
Not to point fingers, but a strategy of focusing on Brand and Topical Focus (instead of scale + clicks) might have worked better here.
Folks, I don't think this one is coming back.
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