I'll try to break it down in the next few posts.
For context, our influencer program generates 700k+ monthly impressions with the average CPM at $30.
One of the key reasons: Micro influencers.
These influencers (<50k followers) work harder than big-name influencers, are much more affordable, and bring fresh ideas to the table.
A few ways we identify these micro influencers:
1. LinkedIn feed (truly a goldmine to discover new folks)
2. Customers (it's hard to fake product evangelism so these folks are a great fit. Look for customers who already create content consistently)
3. Creator discovery platforms like Limelight
4. Recommendations from peers and other creators
5.Working with Vin Matano 🐝 and the Creatorbuzz team
We also have a tight filtration process before we reach out to any of these influencers. Some things we look for:
1. Originality and passion for the problems they talk about
2. What % of their LinkedIn audience is actually our ICP (you can do this with a nifty LinkedIn hack - will link it in the comments)
3. Quality of engagement (Followers are great, but engagement > followers)
4. Will Storylane be a natural fit for them and their audience?
If they pass through these filters, we then offer them a 3-month pilot program to assess impact.
We've seen so much more success with micro creators than we have with other macro creators. Don't sleep on them!
What's a recent unlock for you in running your influencer program?
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