This contradicts every "SEO is dead" hot take flooding your feed right now.
What's really happening is a SPLIT in the SEO landscape:
- AI tools are absorbing informational queries
- Commercial search is GROWING (hence the revenue increase)
My agency has grown every month for the past 5 consecutive months.
Our e-commerce clients are seeing record organic traffic.
The winners in this new landscape are focusing on:
ā Revenue-driving product/category pages
ā Middle-funnel comparison content
ā Strategic link building to commercial pages
ā Keywords that AI overviews rarely trigger for
Meanwhile, brands chasing "AI visibility" with top-funnel content are banging their heads against the wall with minimal ROI.
1.5 billion users are being served AI overviews monthly, yet more people than ever are buying through Google.
And if you want to attract those buyers... this is the content you need to create:
- Competitor alternatives content
- You-vs-them comparisons
- Product-focused internal linking strategies T
- argeted backlinks to money pages
SEO isn't dead... most brands are just working off a washed playbook.
The full breakdown of this strategy shift (including exactly how we're helping brands adapt) is in my latest video.
Worth watching the whole thing if you want to stay ahead.
https://lnkd.in/gwsyB3cu
What SEO strategies are working for your brand in 2025?
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