✅ What’s Changing?
Call-only ads will auto-migrate to Responsive Search Ads (RSAs).
No new call-only ads after 2025.
Call assets (clickable phone numbers in RSAs) are now the go-to for phone leads.
🔥 3 Immediate Actions to Stay Ahead:
1️⃣ Add Call Assets to RSAs:
Embed your phone number directly into search ads (mobile-only).
Schedule them during business hours to avoid missed calls.
2️⃣ Optimize for High-Quality Calls:
Use call bid adjustments to prioritize phone leads.
Target high-intent keywords (e.g., “emergency plumber near me”).
3️⃣ Track & Analyze:
Enable Google’s call reporting to filter spam and sync data with your CRM.
Add a clickable phone number to your landing pages (double the leads!).
💡 Pro Tip: Start migrating campaigns NOW—don’t wait for the update to imply on your campaigns!
PS: Save this post and comment “🛎️” if you want my free checklist for transitioning smoothly!
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