They're also asking ChatGPT, Claude, and Perplexity.
As an SEO expert, that shift raises an important question:
Is your brand visible in AI-generated responses even when there’s no link to click?
I’ve been exploring Writesonic's GEO platform, and it’s one of the first tools I’ve seen trying to answer this at scale.
It flips the script:
Instead of looking at where your site ranks on Google, GEO helps you understand how your brand is represented by LLMs—and whether it’s showing up at all.
Key metrics include:
- Visibility: % of AI responses that mention your brand
- Position: Your placement within the response content
- Sentiment: Positive, neutral, or negative tone
- Trend: Visibility changes over time
- Mentions Feed: Real outputs from AI engines
But what makes it powerful is the strategic layer:
→ Benchmark against competitors across topics
→ Discover where you're missing from high-intent prompts
→ Align SEO, content, and PR to influence how AI models "see" you
This is a new dimension of SEO—less about indexing and more about representation.
We’ve always optimized for visibility.
Now we need to ask: Visibility where? And according to whom?
GEO offers an early but valuable lens into that future.
If you’re not tracking your AI presence yet, you might already be behind the conversation.
Check out Writesonic’s GEO Tool here and let me know if you have any questions about it: https://lnkd.in/d5cFUWNW
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