Previously, when filtering item-scoped dimensions (like Item name, Item category, Item brand, etc.) in explorations reports via the dimension filter, you were often limited to just one match type like "exactly matches."
Now, you can use all match types like 'Contains', 'Begin with', etc.
You can now create more precise filters in your exploration reports involving ecommerce data.
Similarly, the "Audience" dimension in Explorations previously had very limited filtering options. Now, you can apply additional match types like the one listed above.
This post was originally shared by on Linkedin.