🚨 Google Ads Update: Video Campaign Groups Now Available Globally

Managing reach and frequency across multiple YouTube campaigns just got significantly easier. 👇

Google just launched video campaign groups, allowing advertisers to coordinate reach and frequency across multiple video campaigns from a single setting while keeping individual campaign budgets and creatives intact.

Why this matters:

A Google Meridian MMM study found that an optimal frequency of 2.7 views per week leads to a 19% lift in ROI. Without coordinated frequency management, you either underexpose or bombard the same users across separate campaigns without realizing it. 🎯

What you get:

• One reach or frequency goal across multiple video campaigns
• Coordinated delivery to maximize unique reach and reduce wasted impressions
• Unified reporting showing unique reach and average weekly impressions across all grouped campaigns

For brand advertisers running multiple YouTube campaigns simultaneously, this removes one of the most persistent headaches in video planning. No more guessing whether your awareness campaign and your consideration campaign are hitting the same person five times in one week. 📊

Coming to Display and Video 360 soon as well 👀

Are you currently running multiple YouTube campaigns at the same time for the same brand? 👇