It’s priced very well too! Increases the value offering at stores.
2 specific reasons why I believe it’s good:
1) It augments their dessert portfolio, which needed an upgrade long after their famed choco-lava cake.
2) It will also support their declining in-store sales because soft serves are bought on impulse at the store and not delivered.
Also, as their new stores expand beyond tier 2 cities, the novelty factor should keep the demand for this well fed for a bit.
Good move, Gaurav Pande Sameer Khetarpal and team
FMCGisLife Pizza QSR Sales Dominos Consumption IceCream
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