What does it take to build a homegrown jewellery brand in a market dominated by legacy giants?
Earlier this month, I spoke to GIVA 's CEO Ishendra Agarwal, to understand how the D2C-first jewellery brand went from early experiments in silver to scaling across lab-grown diamonds, offline stores, and now—aspirational fashion categories.
👉 In FY25, GIVA doubled its revenue to ₹505 Cr.
👉 And it’s not stopping—250 stores, growing lab-grown diamonds and a pan-India loyalty program are all in motion.
What stood out to me the most during the interview was how GIVA blends product sensibility with retail discipline:
City-level expansion is driven by online demand heatmaps
The brand has launched “Heer by GIVA” for lab-grown diamonds
Its gifting-centric, Instagram-native design language is clearly resonating with Gen Z & millennial customers
đź“° Read the full story here: https://lnkd.in/gUQzjUFB
GIVA D2CIndia RetailStrategy LabGrownDiamonds BrandBuilding ConsumerInternet StartupIndia Journalism IshendraAgarwal Inc42
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