no ads. no bots. just playing with human nature.
in finance, trust is the missing currency. mis-selling has become so common that many customers see financial advice as just a way to push to earn commissions. the result is a market flooded with vague, obvious advice and an audience that has learned to ignore it.
to rebuild that broken relationship, brands invest lakhs or even crores in paid campaigns. but what they end up discovering is a hard truth:
high customer acquisition costs, low lifetime value, and poor retention rates.
so, we decided to approach this differently.
we built a focused, intent-driven community on reddit, a community where authenticity is non-negotiable.
we personally set a clear and aggressive goal:
10x growth in members and views across subreddits in under two months.
for example, a subreddit focused on tax started with 30 members. my personal target was 300 members in 60 days.
we crossed 450 members in just 45 days, with zero paid promotion.
now for the views:
30,000 in the first 30 days.
got it doubled to 60,000 in the next 7 days.
it dropped sharply to 16,000 in the following week.
that was a signal, not a setback. we diagnosed, adapted, and refined.
in the next 7 days, we delivered 100,000 views.
today, as i write this, we’ve crossed 300,000 organic views in under 30 days.
this is not a case study in virality. it shows what happens when content is built from first principles, grounded in core human motivations.
oh btw, for context, i do not come from a finance background. my experience is in branding and advertising. i co-founded an ad agency, hit 300K+ organic views on Instagram, and helped a client’s fashion collection sell out in 4 days.
but none of that matters unless one principle is understood:
the industry might change. finance today, saas tomorrow. but the core human motivations that drive behaviour remain constant.
the bottom line?
if you work in marketing, advertising, or branding, stop chasing trends.
start studying mimetic theory, perception, status, memes and gossip.
because platforms change.
people don’t.
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