In one of my GTM assignments,
Taking the product to other markets was one of the key deliverables.
But the product was meant specifically for NRIs (non-resident Indians).
Now think about it,
It's tricky to find Indians in places like Dubai, Australia, and other countries.
So we started thinking in terms of use cases.
What would an Indian living abroad search for?
Indian movies, music, food recipes, and news...
While those signals helped narrow down our audience and target better.
The one behaviour that truly stood out was -
Money transfers to India.
Because while anyone might consume Indian content,
Only someone who needs to send money back home is driven by real intent.
And that became the sharpest lever.
Takeaway: If you look close enough,
Chances are, you’ll find something that becomes your growth unlock.
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