But if you're making less than $10K a month, this is terrible advice.
If you're making less than $10K a month, you have exactly zero authority.
You have zero case studies or expertise to pull from.
There's zero confidence from anyone that you can get results.
There isn't even confidence in yourself.
I'm not trying to be an ass here.
You actually just aren't valuable if you haven't done anything.
The only thing valuable about you is your ability to execute labor.
So what you need to do instead is offer free work.
Give a free deliverable to a prospect because that inherently has value.
Let's say you're an email marketing agency.
You reach out to an e-commerce business and say:
"I'll write you a free welcome email sequence. If you like it, we can talk about doing more."
You spend 2 hours writing a 3-email welcome flow that's actually good.
You send it over, no strings attached.
Now they can see your actual work quality, not just your promises.
Some percent of those people will be interested in having more deliverables.
You can sell them after you've proven your ability to make a good deliverable in the first place.
This absolutely works.
We have tons of people in Client Ascension who get really good results doing this.
You have to prove yourself by giving away work and converting some of those people into paying clients 3 to 6 weeks later.
When you look at the actual numbers, if you do 30 pieces of free work per month, you get 11 calls and close 2 people.
Your cost to acquire a customer is $1,429 with an 8.82x return.
But most people would rather spend months building an audience than 2 hours proving they can actually do the work.
That's why they stay broke.
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