Early on, Google Ads was a huge flop for Unify. We burned through $25,000 in a couple months and only yielded a handful of meetings. Now? We book more than 200 meetings per month.

Early on, Google Ads was a huge flop for Unify. We burned through $25,000 in a couple months and only yielded a handful of meetings. Now? We book more than 200 meetings per month.

I'm sharing the exact playbook that turned this channel from a flop into one of Unify's biggest pipeline drivers.

There's no silver bullet with Google Ads. But here's what ultimately worked for us:

1/ Investing enough budget (5-figures monthly) to actually learn
2/ Having Rhea (our Growth Lead) spend hours daily in the ad account
3/ Starting with broader keywords instead of being too specific
4/ Optimizing for demos booked - not clicks or form fills

We saw meetings 2.5x and CAC drop by 70% once we figured this out.

I wrote up a detailed guide on our exact process and the metrics that actually matter.

Want access to it?

Comment “GOOGLE” and I’ll send you the full guide on how we went from 0 to 58 meetings per month from Google Ads in just 8 weeks.

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