I recently went to the brightonSEO conference in San Diego, and Martha van Berkel’s talk completely changed my mind. I now understand that schema is valuable for every business because search is changing, thanks to the advancements of LLMs and AI.
This week’s article from Miriam Ellis is one of my favorites. She interviews a few of our favorite local SEOs (think Michael Blumenthal, Claire Carlile, Colan Nielsen, etc.) and dives into the ways schema fits into local search today.
By the time you finish it, you will know if schema is worth the investment for your business in 2025.
You can find Miriam’s piece on Whitespark Inc.’s website — just google “whitespark content hub”.
localseo seo
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