Durex is a low-hanging fruit for spec ad makers. They just crack a line with a sexual innuendo in it and slap a Durex logo on. Done. The 'likes' pour in. "I can do this in sleep," they think. And probably rightly so. They believe they have made it as copywriters.

Durex is a low-hanging fruit for spec ad makers. They just crack a line with a sexual innuendo in it and slap a Durex logo on. Done. The 'likes' pour in. "I can do this in sleep," they think. And probably rightly so. They believe they have made it as copywriters.

They join an agency. They wait for the first brief expecting it to be Durex-like. It arrives. The task is to sell the importance of computer literacy in rural India. The bubble bursts spectacularly.

advertising agencylife themoraltroll

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