Tell me what breaks at $100K MRR.
Every founder loves to say, “We’re going to hit $1M ARR.”
Cool. But here’s what I really want to know:
→ What breaks when you hit $100K MRR?
→ What systems melt down?
→ What support tickets spike?
→ Which founder starts burning out?
→ Who becomes the bottleneck?
Because if you don’t plan for that chaos, the growth you’re chasing will actually kill you.
Here’s what I’ve seen blow up at $100K MRR:
→ Support: You’re still pretending Notion docs and one intern can handle 200+ customer issues/week.
→ Onboarding: You never built a repeatable system, and now your CS team is drowning in hand-holding.
→ Hiring: You hire fast, but train slow. Result? Mediocre people making expensive mistakes.
→ Tech Debt: That duct-taped product stack starts catching fire under real usage.
→ Founders: You're still doing founder-led sales and product and ops—welcome to burnout city.
Founders think they need more revenue.
What they really need is operational readiness for that revenue.
$100K MRR isn't just a milestone. It's a stress test.
→ Your culture breaks.
→ Your team breaks.
→ Your confidence breaks.
The winners aren’t the ones who hit it fast. They’re the ones who survive it clean.
So next time you're pitching your roadmap, skip the vanity number.
Tell me:
→ What breaks at scale?
→ What are you doing now to fix it before it kills your momentum?
Because in this game, it’s not the goal that matters—it’s how well you operate when things start working.
Want brutal clarity on your startup?
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Book a no-BS 1:1 call with me here: https://lnkd.in/gWV8DT56
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