...there's no justification to publish on your website?
...there's no point in optimizing for search keywords that don't send traffic?
...there's no value in appearing in AI answers?
...there's no reason to invest in social media marketing?
Nope. None of those are true. Yes, a web where traffic referrals are dying and every network is hoarding visitors is a huge change to the status quo of how we've done marketing for 25 years, but it means changing how we do things, not throwing in the towel 👇
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