The short answer is: Yes, they can.
Like anything, there are a ton of different factors to consider and I won't go into all of them here (your target audience and TAM, your offer, your acquisition model, the amount of traffic to your website, etc etc).
But there are a few DOs and DON'Ts that apply to nearly all B2B companies running ads on Reddit.
❌ DON'T
- Use interest or keyword targeting in your Reddit Ads audience.
✅ DO
- Keep your targeting specific by using sub communities and custom audience lists OR strictly run remarketing ads to audiences who showed relevant interest (pricing page visits, gave email/signed up, multiple page visits).
❌ DON'T
- Try to convert on high-commitment actions like booking a call or scheduling a demo on your first interaction with a new audience.
✅ DO
- Generate awareness, educate, and consider offering useful content of some type to show why you're relevant to your audience first to provide value up front.
❌ DON'T
- Run Reddit ads in a silo with minimal alternative traffic sources coming to your website.
✅ DO
- Have other channels like Paid Search running to capture high-intent search traffic that you can remarket to on Linkedin Ads to generate highly-targeted website visits. The more traffic you have from organic sources as well, the better all your ads will perform.
This is just the tip of the iceberg but I frequently see these mistakes and they almost always derail your Reddit Ad campaigns from the start if you're targeting B2B audience.
hashtagRedditads hashtagdemandgen hashtagppc hashtagb2bmarketing
This post was originally shared by Kamel Ben Yacoub on Linkedin.