🔻 Differentiating Between 'Article' and 'NewsArticle' in #JSON-LD Schemas"?

🔶 Generic "Article":
1️⃣ This #schema type represents any kind of article, regardless of its content or topic.
2️⃣ It can include a wide range of #content types such as #blog posts, opinion pieces, research papers, etc.
3️⃣ It doesn't necessarily imply that the content is timely or news-related.

{
 "@context": "https://schema.org",
 "@type": "Article",
 "headline": "The Impact of Climate Change on Global Agriculture",
 "datePublished": "2024-04-21",
 "author": {
  "@type": "Person",
  "name": "John Doe"
 },
 "publisher": {
  "@type": "Organization",
  "name": "Environmental Watch",
  "logo": {
   "@type": "ImageObject",
   "url": "https://lnkd.in/dQ7UpkVv"
  }
 },
 "articleBody": "Lorem ipsum dolor sit amet, consectetur adipiscing elit..."
}

🔶 "NewsArticle":
1️⃣ Specifically tailored for #news content, such as articles published by news organizations or #blogs that primarily focus on news reporting.
2️⃣ It includes additional properties relevant to news articles, such as dateline, article section, #word count, etc.
3️⃣ Typically includes properties like "datePublished" and "headline" to emphasize the timeliness and newsworthiness of the content.
4️⃣ It's more specific than "Article" and is particularly useful for search engines and other applications that need to distinguish between #regular articles and news articles.

{
 "@context": "https://schema.org",
 "@type": "NewsArticle",
 "headline": "Earthquake Strikes Coastal Region, Thousands Evacuated",
 "datePublished": "2024-04-20",
 "dateline": "San Francisco, CA",
 "articleBody": "A powerful earthquake measuring 7.2 on the Richter scale struck..."
}

#snippet #schema #google #seo #technical_seo #technicalseo #searchengineoptimization


This post was originally shared by Nazanin Teymoori on Linkedin.