Stadium seating capacity: 45.3k
No. of blocks: 30 (10 for each Level)
Seats per block: 1500 (approx.)
Convenience fee: ~10% per ticket
• Income from 12.5k tickets: 1500*6 blocks*12.5k*10% = 112.5 lakh
• Income from 9.5k/9k tickets: 1500*4 blocks*9k*10% = 54 lakh
• Income from 4k/4.5k tickets: 1500*8 blocks*4k*10% = 48 lakh
• Income from 3k/3.5k tickets: 1500*10 blocks*3k*10% = 45 lakh
• Income from 2.5k tickets: 1500*2 blocks*2.5k*10% = 7.5 lakh
• Income from standing tickets: 15000 capacity*6.5k*10% = 97.5 lakh
• Income from lounge tickets: 1500*35k*10% = 52.5 lakh
Total: 417 lakh. From one event.
3 events in total makes the revenue figure ~ INR 12.5 crore
This is just revenue from the primary market. What if BookMyShow creates a formalised resale market like Zomato’s District?
What’s more? This is just from one band’s performance in one Indian city. Can imagine creating similar experiences in Del, BLR, Kolkata and even Tier 2 cities.
Add to that growing per capita, a large youth population, increased spending on experiences.
We have just scratched the surface in events and entertainment. I see BookMyShow doing well and perhaps a solid listing in the next few years.
This post was originally shared by Piyush Bathwal on Linkedin.