What was their first LinkedIn post?
11 years ago, Deepinder wrote his first LinkedIn post to hire for Zomato, in fact he still uses LinkedIn for the same purpose. Just recently, he posted about recruiting a Chief of Staff.
In his every post, you'll find purpose.
9 years ago, Kunal announced âSnapdeal + FreeCharge = Building Indiaâs Largest mCommerce Company.â It was a milestone he wanted everyone to celebrate.
Here, you see ambition.
6 years ago, Sanjiv spoke about data being the most vital asset in our digital world. In his first ever post, he shared an insight thatâs now a global norm.
Thatâs foresight.
Vineeta has over 1M followers on LinkedIn today, but do you know that she created her first LinkedIn post 9 years ago and after that post, she never posted on LinkedIn again - until 2023.
Interesting isnât it?
One glance at their earliest posts (check the images below), and youâll see they werenât shy about using LinkedIn to shout out opportunities, share big news or drop wisdom.
They used it as a direct line to the world.
If youâre a CEO wondering how to write your very first (or next) LinkedIn post, try these 3 actionable ideas:
1ď¸âŁ Post the moment that matters.
Just like Kunal Bahl did - he jumped on LinkedIn right when Snapdeal was expanding. So, you should post about your big pivot or new product feature too.
2ď¸âŁ Invite people to join you.
Both Deepinder and Kunal posted open roles with a direct âReach me at âŚ.â So, whether you need a co-founder, employee or beta users, ask for it. Youâll be surprised how LinkedIn can deliver.
3ď¸âŁ Share an insight thatâs bigger than you.
Sanjiv wasnât talking about HUL, he talked about data transforming our world. Donât pitch your brand - share the larger trend or idea youâre passionate about.
Your personal brand on LinkedIn should show people exactly what you stand for in a way thatâs clear, direct and timely.
Got a question to ask? Drop a comment with your biggest question about personal branding and Iâll do my best to help.
Because at the end of the day, LinkedIn is not a resume - itâs a powerful platform where your next hire, investor or collaborator is always watching you.
Follow me for personalbranding insights!
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