D2C fashion startup The Souled Store turned profitable in the financial year ended March 2024 (FY24) on the back of a strong growth in its top line and improvement in margins. The startup posted a net profit of INR 18.2 Cr during the year under review as against a loss of INR 16.5 Cr in FY23👇

D2C fashion startup The Souled Store turned profitable in the financial year ended March 2024 (FY24) on the back of a strong growth in its top line and improvement in margins. The startup posted a net profit of INR 18.2 Cr during the year under review as against a loss of INR 16.5 Cr in FY23👇

Operating revenue surged 54.26% to INR 360.2 Cr from INR 233.5 Cr in FY23. It earned INR 5.2 Cr from membership fees, while the rest of the revenue came from the sale of products.

Founded in 2013 by Vedang Patel, Rohin Samtaney, Aditya Sharma and Harsh Lal, The Souled Store started as a branded merchandise apparel brand and later morphed into its current D2C casual wear brand form.

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