Generative engines like ChatGPT, Perplexity, and Google’s AI Overviews are reshaping how buyers discover and evaluate solutions. If you're not showing up in these LLM-driven results—accurately and contextually—you’re already falling behind.
Here’s a tactical GEO checklist we’ve been using with clients to consistently surface in AI responses and drive mid-funnel momentum.
Save it. Share it. Run it before your next content sprint.
1. Map the Actual Buyer Journey
Forget TOFU blog spam.
Ask:
Where are buyers comparing options?
What do they ask right before they convert?
What do sales calls tell you that keyword tools don’t?
2. Refocus Keywords Around Intent
Mine the mid-funnel and BOFU gold:
“Tool A vs Tool B”
“Best way to [solve X]”
“How to choose the right [category] platform”
“Alternatives to [competitor]”
3. Create the Right Assets
LLMs love clarity. So do buyers.
Build assets that convert and get cited:
Product + solution pages
Comparison tables
Use-case explainers
FAQ hubs
Customer workflows
4. Structure for AI Consumption
Make your content LLM-readable:
Use crisp H2s
Summarize with bullet points
Add snippet-friendly intros
Optimize metadata and on-page summaries
5. Amplify Strategically
Mid-funnel content isn’t just for organic. Repurpose for:
Retargeting sequences
Email nurture flows
Sales enablement content
Analyst briefings
6. Track What Actually Matters
Don’t obsess over SERP rankings—they’re becoming obsolete.
Instead, measure:
Scroll depth
Time on page
Session flow
Assisted conversions from mid-funnel paths
GEO isn’t a trend—it’s a mindset shift.
It’s not just about being seen. It’s about being accurately represented when AI is making decisions on your buyer’s behalf.
Optimize for the decision stage, not just the discovery stage. That’s how you win the AI-first buyer journey.
GEO SEO GenerativeSearch LLMOptimization ProductLedSEO DemandGen B2BMarketing
This post was originally shared by on Linkedin.