We took some time with it. We've been carefully developing GEO strategies that have proven effective in practice for us, SOPs around it, and AI search-specific data-tracking workflows.
Here's our statement regarding:
๐๐๐ข, ๐๐๐ ๐ข, ๐๐๐ข, ๐๐๐ฆ๐๐ข...
However called, the trend of AI search & the need to optimize websites for it is ๐๐ป๐ฑ๐ฒ๐ป๐ถ๐ฎ๐ฏ๐น๐ฒ.
User behaviour is changing.
People searched for information in a radically different way before the invention of LLMs such as ChatGPT, Perplexity, Claude, or Gemini.
Will AI search completely replace Google & other traditional engines?ย We don't believe so. Simply, data suggests that is not realistic.
But, is ๐ฆ๐๐ขย ๐ฒ๐๐ผ๐น๐๐ถ๐ป๐ด ๐๐ผ ๐บ๐๐น๐๐ถ-๐ฐ๐ต๐ฎ๐ป๐ป๐ฒ๐น ๐ฆ๐๐ข, with Generative Engine Optimization (GEO) being the new, critically important subcategory of it? That one is true.
And companies should adjust to this shift.
We help them do so. โ
Based on our research, AIย search experiments & 10+ย years of experience in B2Bย SEO, we don't see GEO as completely isolated from SEOย activities. Just an added layer to it.
seo geo llmo aeo aiseo omnius
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