These pages are great for capturing existing demand with high intent.
- Drive traffic through SEO
- Drive Paid Search Traffic
- Convince users you are the right choice for them
But be honest!
Usually, you tailor pages to either SEO or Ads.
In this case, it’s tailored to BOTH.
Me & Jules took the best takeaways and built this one-pager.
It covers SEO & Paid search requirements with CRO touches to drive conversions.
Some other suggestions on top would be:
→ Test variants of this page with the “FAQ” and “Comparison” section placements and other elements
→ Review the engagement with a heatmap tool (I.e Hotjar, Clarity, Mouseflow)
→ Avoid distracting elements like chatbots, pop-ups, or any banners
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This post was originally shared by Roman Krs on Linkedin.