Because they’re no longer just entertainment, they’re powerful tools for building lifelong consumers.
They’re an investment, a strategy that connects emotionally with kids before they even understand what a brand is.
Look at Amazon Kids.
Bezos isn’t just streaming cartoons. He’s creating brand familiarity before kids can even say “Prime.”
Elon Musk is working on AI-driven animated shows that adapt and interact. Not for fun, but to build an early emotional connection with his brands.
Now, let’s talk about Peppa Pig, it began as a simple British show, now it powers a $1 billion brand.
60,000+ products. Backpacks. Bedsheets. Toothpaste.
By the time a child turns 5, Peppa has already earned their trust and this isn’t an accident.
And it's everywhere: Frozen-branded toothpaste, Spiderman shoes, Barbie cereals, Paw Patrol snacks right at your local stores.
In fact, in 2023, animated character merchandise generated a staggering $270 billion in global sales.
So that’s right, cartoons aren’t just a part of childhood.
They're shaping future consumers with emotions, nostalgia, and trust.
Now next time you see a kid cuddling their favorite character, remember: that’s not just a toy. It’s the start of a 20-year brand relationship in the making.
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